Konjic, through the “TransDinarica 2” project, aims to extend tourists’ stays and improve the tourism offer.

Today in Konjic, organized by the City of Konjic and the Economic Development Agency “PRVI KORAK” d.o.o. Konjic, in cooperation with the Institute for Progress and Development of Herzegovina, a presentation of the “TransDinarica 2” project was held titled “Transformation with TransDinarica 2: Analysis of the Tourism Situation and Definition of Priority Measures for the Improvement of Sustainable Tourism in Konjic.”

“TransDinarica 2” is an international project aimed at developing sustainable tourism in the Dinarides, a mountain range that stretches across several Balkan countries, including Bosnia and Herzegovina. The City of Konjic actively participates as a partner in this project,” said Ajla Greda, Direc tor of the Economic Development Agency “PRVI KORAK” Konjic. She emphasized that the goal of the project is to improve the destination’s tourism offer, strengthen cooperation with local stakeholders from the area of the City of Konjic, as well as more broadly, and to develop infrastructure and facilities tailored to cycling tourism.

“Through the project activities, Konjic has the opportunity to further position its natural and cultural resources—especially the Neretva River, mountain landscapes, and authentic experiences—as an attractive destination for active and sustainable tourism,” Greda emphasized. 🌿🚴‍♂️

At today’s presentation, opportunities for improving sustainable tourism and strengthening the competitiveness of Konjic as a tourist destination were discussed.

“Today’s presentation and workshop were an opportunity to exchange different ideas. We had a constructive discussion and the chance to hear various proposals from all present stakeholders for a joint approach and the improvement of tourism development in the area of the City of Konjic in the coming period,” Greda added.

Marko Ćapin from the Institute for Progress and Development of Herzegovina spoke about the number of visitors to Konjic as a tourist destination, presenting data from the Federal Institute of Statistics for 2024.

“As for the current figures, these are the data we received from the Federal Institute of Statistics. They refer to 2024, since the final results for 2025 are usually published in March or April. In 2024, a total of 10,159 registered arrivals and 17,026 overnight stays were recorded, while the average length of stay was 1.7 nights. Also, 57.6 percent of surveyed visitors come without staying overnight, which means that Konjic is still largely a transit destination,” Ćapin said.

During the implementation of the project, special attention should be given to the preservation of natural resources, emphasized Đorđe Stefanović, Executive Director of the ecological association “Dinarica.”

“This must be done with great care—on one hand, there is the desire to develop the economy and generate income, which is completely understandable, but on the other hand, we must not overburden nature. The main idea is to connect nature and people,” Stefanović emphasized. He added that renowned institutions and organizations from across the region, including Slovenia, Croatia, Serbia, and Montenegro, have worked on the project.

“It takes a bit of wisdom, time, and attention to gather all the good experiences and suggestions, and then, together with the local community, develop solutions that will enable quality tourism development with minimal impact on nature,” Stefanović concluded.

The conclusion of the discussion participants was that Konjic has significant potential for implementing such projects, with the active involvement of all local community stakeholders—from institutions and tourism professionals to associations and local residents. It was also highlighted that the development of sustainable tourism through projects like “TransDinarica” can contribute to better promotion of Konjic’s natural and cultural assets, extend tourists’ stays, and create new opportunities for local economic development.

Source of text and photos: Radio Konjic-https://radiokonjic.ba/kroz-projekat-transdinarica-2-konjic-zeli-produziti-boravak-turista-i-unaprijediti-turisticku-ponudu/