On Thursday, 28th of March a presentation of the project ”Konjic, a sustainable tourist destination” took place, which will be financed by the city of Konjic and the Swiss non-governmental organization Caritas.
The presentation of project ”Konjic, a sustainable tourist destination” was held
The implementation of project activities during 2024 and 2025 will achieve the specific goals of the project, namely:
1. Create preconditions for systematic monitoring and management of tourism development in Konjic
By establishing a database, analyzing the current situation in the field of tourism, as well as by creating preconditions for constant monitoring of changes in the local tourist market, we will create preconditions for regular periodic analysis of the state and trends in this area.
2. Systematically organize the market for two tourist products offered by the city
Given that rafting is the most common form of outdoor activity, we want to contribute to the sustainable development and improvement of services in the tourism sector through its systematic arrangement and connection with mountain tourism. The introduction of a control and management system for rafting and other tourist services with the participation of a coordination mechanism is the starting point for managing the development of the destination.
Ultimately, by establishing a sustainable destination management system with a focus on managing rafting and other tourist services on the Neretva River, we would have an insight into the number of visitors and users of rafting services, which would represent the basis for further data analysis, while the realization of income based on established fees would ensure the long-term financial viability of the project.
