USAID Tourism invites micro and small businesses in Bosnia and Herzegovina to apply for an individualized mentoring program with the aim of strengthening their business through specialized support aimed at increasing sales and improving their presence on digital platforms and social networks. This program is ideal for companies that strive to grow and want to expand their business in the digital space.
Public invitation for micro and small businesses that sell tourism services and experiences to apply for an individualized mentoring program with the aim of increasing sales and improving their presence on digital platforms and social networks
The Call is open to all micro and small businesses operating in Bosnia and Herzegovina, however, in order to further promote and support local initiatives that contribute to the development and enrichment of the tourist offer of Bosnia and Herzegovina, preference in the selection process will be given to those businesses that are actively involved in the initiatives Herzegovina Wine Roads (HWR) and Most Beautiful Villages of Bosnia and Herzegovina (MBV).
Participants in the mentoring program will have access to a range of resources and expert advice tailored to their challenges and needs. The program is designed to provide participants with the tools and knowledge needed for effective online promotion of their services and products, and the use of social networking platforms to attract a wider audience.
Participation benefits:
Eligible businesses will receive comprehensive direct support designed to improve their online presence.
Benifits include:
- Detailed analysis of online presence and performance
- Customized mentoring and training on the latest tactics and tools for effective digital marketing
- Access to resources to optimize online sales and marketing strategies
- Mentoring in establishing the best pricing models and e-commerce solutions
- Financial support for online campaigns (up to 500 KM)
- Support from digital marketing experts who will monitor and support you during the implementation period
Application criteria:
- The applicant must be a micro or small enterprise based in Bosnia and Herzegovina, operating in the tourism sector
- The company must be in business for more than two years and have a positive business, without debt
Qualification criteria:
Web page
Have an updated website (that has been refreshed with new content, modern design and updated functionality to ensure a positive user experience. Reflects the current state of the organization it represents, providing accurate information/offers).
The website should have a booking function in accordance with the service provided (Booking system, booking engine for bookings or booking form).
The social networks
Active social networks (Facebook and/or Instagram) with a minimum of one post per week. Conducts regular paid advertising (at least once a month). It has a defined profile of clients that can be targeted through social networks.
Online presence
Have a person responsible for managing the online presence. Annual allocation of funds for digital marketing.
Have a person responsible for managing the online presence. Annual allocation of funds for digital marketing.
Other platforms
Presence on at least one platform (such as Tripadvisor, Expedia and similar).
Presence on at least one platform (such as Tripadvisor, Expedia and similar).
The deadline for applications is 31 March 2024 – Applications received after this date will not be considered.
More information:
- The selection will be made on the basis of the readiness and potential of the company for a wider impact on the tourism industry in Bosnia and Herzegovina
- Detailed information about the assessment tool and selection criteria will be provided after the application is submitted
- Companies that are actively involved in the Herzegovina Wine Road (HWR) and the Most Beautiful Villages of Bosnia and Herzegovina (MBV) initiatives will have priority during the final selection.
Detailed information as well as the application form you can find at the following link: LINK
Source: https://turizambih.ba/usaid-turizam-objavljuje-javni-poziv-za-mikro-i-mala-preduzeca-u-turizmu-s-fokusom-na-povecanje-prodaje-putem-online-kanala/?fbclid=IwAR1AWO89YICq8qjY7n1JH2o1va0HQ4j3KgyY6BXOatULYD2a_3-yJ6JXcA0
